"An Evaluation of the Corporate Identity of DLSU"

1. De La Salle University

The University Identity of De La Salle University

University signature represents their seal.
De La Salle University is the most visible identification of the university. It is made up of two elements, the DLSU logo and the DLSU logotype.

The DLSU Logo

The logo of De La Salle University has the following parts:

• The five pointed star at the center is the Signum Fidei star. It is the sign of faith and is the symbol of the La Salle Brothers ( Fraternum Scholarum Christianarum). The star also means hope. The five points, bisected into green and white areas, represent benevolence, civility , humanitarianism, service-oriented goals, and scientific pursuit.
• The two fronds of laurel are the Gloria Et Honor Laurel. They signify inspiration for quality education.
• The motto 'Religio, Mores, Cultura' in Futura Bold typeface, surmounts the star and the laurel leaves forming an arch.
• The name 'De La Salle University' in Futura Bold typeface, serves as a border around the upper portion of the seal.
• The word 'Manila' in white Futura Bold typeface is carried at the bottom of the seal.
• A series of curves was adopted for the rim to form a scallop which serves as an ornament of the university logo.

The meaning of the color in the logo:

Why Green and White?

According to the De La Salle University Institutional Identification Manual, Department of Communication, College of Liberal Arts, De La Salle University.

"The maiden issue of the student publication that came out in August 1924 was called "Green and White" which originated from the national colors of Ireland, (the "Emerald Isles" where the founding fathers of the De La Salle Brothers in the Philippines came from) and, of course, the Philippines ("Pearl of the Orient Seas", that is "pearly white").

Before 1939, the high school team took the nickname the "Greenies" (G&W 1938), following the school's colors.

The first Archer symbol appeared in the 1940 G&W, and the Sports Section featured articles covering the NCAA games of the 1939-1940 season, wherein our famous basketball players were referred to as the "Green Archers."

The 1941 G&W featured a photo of four graders who formed the original (first) Green Archers Cheer Squad.

The Green Archer, statue, now standing at the Chess Plaza, was done by Ed Castrillo in 1985, as commissioned by Class 1966 under the leadership of Muniosguren. It was first exhibited during the celebration of the Diamond Jubilee in 1986. The pedestal was transfered to its present location in 1992".

The university logotype is 'De La Salle University'.

It uses the typeface Galliard, 90 % condensed, normal tracking. This particular typeface projects stability, quiet authority and dignity. It should be used whenever the logotype of the university signature is to be reproduced. The DLSU logo may appear without the logotype. However, the logotype should never be used without the logo. It should always appear together with the logo unless it is used as part of a text.

Color Standard

Color is an important factor in maintaining the uniformity and consistency of the university signature. The university signature may be reproduced in either color or black and white renditions according to various requirements. However, only the colors specified in this portion can be applied to the university signature. The colors of the university signature are Green Pantone 355U, Gold and Black 100%.

Green Pantone

Gold

Black 100%

Reference: De La Salle University Institutional Identification Manual, Department of Communication, College of Liberal Arts, De La Salle University.

Copyright©2005. All Rights Reserved. De La Salle University-Manila
2401 Taft Avenue, 1004 Manila, Philippines

https://my.dlsu.edu.ph/

http://www.dlsu.edu.ph/inside/lasalliana/default.asp

http://www.dlsu.edu.ph/inside/lasalliana/greenwhite.asp